Good partnerships
feel obviousin hindsight.We make them obvious upfront.

Guerrilla activations, 30+ venue partnerships, and a national brand network, built in weeks.

• ,Pop-ups across city centres and campuses, including a giant orange bed and a campus paddling-pool beach
• ,30+ safe-space partnerships with bars, pubs and cafés (Revolution, Walkabout, Stonegate, local groups) in the first two weeks
• ,Partner-proceeds campaign with a pizza chain, renaming the Aperol Spritz to the 'Enough Spritz', 50% of sales to the cause
• ,Brand-sampling partnerships with Tony's Chocolonely and TrueStart Coffee to pull students in
• ,Built and managed a 30+ ambassador programme co-ordinating every activation

A lifelong AFC Bournemouth fan turned match-day rituals into a partnerships engine.

• ,Ran user interviews with die-hard fans to map the full match-day journey and find where FanHub could show up
• ,Launched an affiliate model with football content creators, small to large, because trust with the fan base mattered more than follower count
• ,Partnered with Surprise Shirts on mystery retro shirts, a ritual collectors were already buying into
• ,Layered in match-day brands fans actually use, Greggs for breakfast, parking-space apps for the drive in
• ,Once funding landed, scaled the playbook into full club partnerships across the league

Aligned brands, shared audiences, campaigns timed to moments that already mattered to teens and parents.

• ,Nixi x Luna Mother's Day co-marketing campaign, meeting audiences at a moment that actually mattered
• ,WUKA x Luna email list swap, reaching a perfectly aligned audience with zero paid spend
• ,Gruum x HappySelf Journal revision-season giveaway, meeting students in a high-stress moment with brands that care
• ,Turned down an inbound approach from a supplements brand that didn't align, everything must be approved by our NHS medical doctors
• ,Lil-Lets, the paid anchor on top of the co-marketing slate, full contract renewal closed solo, £10k spend secured plus a summer campaign of teen-first articles, polls and a large-scale giveaway

Charity partnerships in the UK, Ireland and North America unlocked free, trusted reach.

• ,Built strategic partnerships with the largest UK, Ireland and North American migraine foundations
• ,Free promotion on charity resource pages and social channels, signposting members to a more advanced tracker
• ,Marketing and partnerships advisory for a bootstrapped founder, plus targeted Google and Meta PPC on a tight budget

Two brands. One bathroom. One mission: no plastic, no compromise.

• ,Co-branded hero bundle, 'The Plastic-Free Starter Kit'
• ,IRL pop-up shower bar + co-created content series
• ,PR angle: two start-up brands take plastic out of the bathroom